The rising objections have been officially addressed by Min Hee-jin, CEO of ADOR, the business that has been at the heart of controversy ever since it introduced NewJeans. With their fan song, Cookie, in particular, the CEO was charged with oversexualizing the rookie group.
When discussing Cookie, Min Hee-jin revealed that its sole inspiration was the simple idea of preparing cookies. She also explained how she felt about the slang term “cookie”.
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The phrase was first used as slang in the 1970s and 1980s and is still widely used in the United States to mean “to decorate brilliantly.” It also has a significant cultural significance. This CD was created with the same care and attention as a delicate biscuit.
The CEO of ADOR also discussed how her contentious Instagram account was “chewed out” by online users. She received criticism for supposedly displaying paintings by underage girls in their underwear at her studio. She was accused of glamorising p*dophilia by online users.
Min Hee-jin, CEO of ADOR and NewJeans, finally discusses the infamous claims made against her
In an interview with JoongAng Ilbo on August 10, ADOR CEO Min Hee-jin discussed her just debuted girl group, NewJeans, and the storm that had slammed them. She previously served as SM Entertainment’s creative director and board chair. She worked for the company for 16 years before quitting due to exhaustion.
Today, Min Hee-jin serves as both the CEO of HYBE and the CMO of its subsidiary ADOR. Even though her new band made a lot of noise in 2019, this year saw a huge increase in its popularity.
The CEO was charged with oversexualizing and debuting the majority of females under the age of 18, assigning them unsuitable songs, and keeping images of nappy-clad adolescent girls in her studio. Her Instagram became a hot topic for discussion in numerous South Korean internet forums and in discussions across the globe about how it glamorised young females. Fans have called for serious action against the CEO.
Min Hee-jin discussed the complaints and said she wasn’t going to answer at first since they were “absurd.”
“A while back, rumours caused my personal Instagram postings to be “chewed out.” I was informed by friends and businesses that the problem was ludicrous and not worth addressing. However, the more I considered it, the less sense it made for me to ignore it.
But the CEO of ADOR soon came to the conclusion that a resounding response was required to the growing unfavourable online conversations. At that point, both the business and she started filing lawsuits.
“The amount of profanity, distribution, and circulation of false material was deemed to be substantial and should not be disregarded, therefore we began civil and criminal proceedings, according to the company and numerous perspectives. There were a lot of illegal things found throughout the legal review.
Min Hee-jin denied the Instagram posts that purportedly made reference to offensive films showing a romantic/sexual relationship between an adult and a female teen and said,
The pictures were only a gift from a friend.
She continued by saying that she had received the aforementioned present in the past.
As of late, especially after the rookie girl group started setting records, discussions about Min Hee-jin and NewJeans’ debut have dominated K-pop stan Twitter. Two days ago, on August 9, 2022, NewJeans surpassed the mark for the biggest first-day album sales by any K-pop girl group in Hanteo history.