Nandita Sinha: Bio, Wiki, Age, Family, Career and Net Worth
Nandita Sinha is an Indian businessperson who was recently given the position of Chief Executive Officer of Myntra, which is owned by Walmart. Her appointment will take effect on January 1, 2022. Prior to this, she worked for eight years at Flipkart, where she eventually held the position of Vice President of Customer Growth and Marketing. In addition, Nandita has a combined 15 years of experience in e-commerce, fast-moving consumer goods, profit-and-loss management, marketing, and the construction of consumer online businesses.
Nandita Sinha is an Indian businessperson who was recently given the position of Chief Executive Officer of Myntra, which is owned by Walmart. Her appointment will take effect on January 1, 2022. Prior to this, she worked for eight years at Flipkart, where she eventually held the position of Vice President of Customer Growth and Marketing. In addition, Nandita has a combined 15 years of experience in e-commerce, fast-moving consumer goods, profit-and-loss management, marketing, and the construction of consumer online businesses.
Nandita Sinha’s Wiki
Nandita Sinha, whose age is unknown, earned her Bachelor of Technology degree from the Indian Institute of Technology (Banaras Hindu University), which is located in Varanasi. She graduated in the year 2003. In addition, Sinha has earned a Master of Business Administration degree in Marketing and Strategy from the University of Delhi’s Faculty of Management Studies, where she was a student from 2003 until 2005.
Nandita began her post-secondary career at HUL in April 2004, immediately following the conclusion of her studies there as a trainee. In the three years that followed, she worked her way up to the position of Brand Manager for the Brooke Bond 3 Roses brand. Sinha was promoted to the position of Area Sales and Customer Manager at the company in October of 2007.
The Britannia Manufacturing Company
Nandita worked with HUL for a total of four years before taking a position at Britannia Industries Limited in September 2009 as the Product Manager for Britannia Marie Gold. She remained affiliated with the company until June of the following year. There, Nandita served as the leader of a group that included people from research and development, the supply chain, customer marketing, demand planning, and commercial. She was in charge of new ideas, the formulation of communication strategies, and the design of media campaigns for Marie Gold.
Nandita Sinha At MyBabyCart.com
Nandita was a co-founder of MyBabyCart.com in 2012, which she did before beginning her employment at Flipkart. MyBabyCart.com is an online retailer that specializes in maternity and infant goods. The company is situated in Bangalore. She was the driving force behind the expansion of the company’s customer base and was responsible for ensuring revenue. Sinha, in his role as director, is responsible for ensuring that the company is managed efficiently, as well as for devising and putting into action initiatives that aim to boost revenue and retain loyal clients.
Nandita Sinha at Flipkart
In August of 2013, Nandita started working for Walmart’s Flipkart as the Associate Director of Health and Beauty. One year later, in July of 2014, she was promoted to the position of Director of Books, FMCG, and Auto Accessories at the company. Her promotion to the position of Senior Director of Lifestyle Accessories, Books and Media, Food and Nutrition at Flipkart took place in January of 2016. As part of her responsibilities, Nandita was tasked with developing a comprehensive growth plan and long-term strategy for all of the company’s product, business, and operational categories.
During her nearly eight-year employment at Flipkart, she has worked across a variety of jobs and categories, some of which include working in the beauty and personal care category, the books and general items category, and the home and furniture category. In addition to this, she has been very involved with the flagship Diwali sale event held by Flipkart, which is known as “Big Billion Days.” Sinha was responsible for the entire marketing charter at the group company in his role as Vice President, and he worked closely with Kalyan Krishnamurthy, the CEO of Flipkart’s group company.
Nandita Sinha at Myntra
Starting on January 1, 2022, the online clothing retailer Myntra, which is owned by Walmart, will have Nandita Sinha of Flipkart serving as its Chief Executive Officer. This appointment was made on November 12, 2021. She will succeed Amar Nagaram, who served as CEO of Myntra for nearly three years until stepping down from the job in October 2021 in order to launch his own business. She will take over the role immediately. Sinha will report to Kalyan Krishnamurthy, the CEO of the Flipkart Group, in his role at Myntra as well.
Myntra is a significant Indian fashion e-commerce company that operates out of Bengaluru, which is located in the state of Karnataka in India.
The business began in 2007 with the intention of selling individualized presents and souvenirs. Flipkart completed the acquisition of Myntra.com in May of 2014.
Details About Myntra
In May 2022, Myntra introduced an expedited delivery option on its app in order to provide customers with a one-of-a-kind experience not before available from any other fashion and beauty platform. This service enables customers to get their orders for items that are identified on the listing page with a ‘M-express tag’ within twenty-four to forty-eight hours of placing their orders.
History of Myntra
Myntra was a company that provided on-demand customised gift goods. It was founded by Mukesh Bansal in collaboration with Ashutosh Lawania and Vineet Saxena. During the first few years of its existence, its primary business strategy was known as B2B, which stands for “business to business.” Between the years 2007 and 2010, users were able to utilize the website to customize a variety of products, including T-shirts, mugs, mouse pads, and other items.
In 2011, Myntra transitioned away from the personalization business and began offering fashion and lifestyle products instead. By the year 2012, Myntra was selling goods from more than 350 different Indian and international companies. Both the Fastrack Watches and Being Human brands were initially introduced through the internet.
Myntra was purchased by Flipkart in a deal that was valued at 2,000 crore (US$250 million) and took place in 2014. Tiger Global and Accel Partners, two substantial common shareholders, had a significant impact on the purchase decision. Myntra is self-sufficient in its operations and functions. Under Flipkart’s ownership, Myntra continues to function as an independent brand that caters mostly to customers who consider themselves to be “fashion-conscious.”
In 2014, the product catalog offered by Myntra featured around 1.5 million items from over one thousand different brands and was distributed to approximately 9 thousand different pincodes across India.
Ananth Narayanan was promoted to the position of chief executive officer at Myntra in the year 2015.
Myntra made the announcement on the 10th of May, 2015, that it would be closing down its website and beginning on the 15th of May would begin serving clients solely through its mobile app. In favor of the mobile application, the service has previously stopped maintaining its mobile website. Myntra defended their choice by pointing out that nearly all of the website’s traffic came from mobile devices (95%) and that nearly all of the company’s sales came from smartphone transactions (70%) respectively. The change was met with a range of reactions, and as a direct consequence, sales dropped by 10%. Myntra acknowledged the failure of the “app-only” business strategy in February of 2016, when it made the announcement that it would resuscitate its website.
Myntra successfully won the rights to manage all 15 of Esprit Holdings’ offline stores in India back in September of 2017.
During the 2017–2018 fiscal year, Myntra incurred a total net loss of 151.20 crore rupees.
A new logo for Myntra was introduced in January 2021, shortly after a complaint was filed with the local authorities alleging that the previous emblem resembled a naked woman. A woman by the name of Naaz Patel, who is the director of a non-governmental organization known as the Avesta Foundation, is the one who lodged the complaint.
In October 2007, Myntra was granted the initial capital it required from investors including Sasha Mirchandani of Mumbai Angels, Erasmic Venture Fund (now known as Accel Partners), and a few other individuals. In November 2008, NEA-IndoUS Ventures, IDG Ventures, and Accel Partners contributed roughly $5 million to Myntra as part of a funding round. A Series B round of funding brought in a total of $14 million for Myntra.
Tiger Global, a private equity firm, took the lead in this round of investment; in addition, Myntra’s existing investors, IDG Ventures and Indo-US Venture Partners, contributed a large amount to the funding of the company. At the year’s conclusion, Myntra.com successfully completed its third round of fundraising, which brought in a total of $20 million and was once again led by Tiger Global. Myntra was able to secure further finance in the amount of $50 Million (Rs.310 crore) in February 2014, thanks to Premji Invest and a few other Private Investors.
Myntra completed the acquisition of Native5, a mobile app development platform firm based in Bengaluru, in April of 2015. The goal of the acquisition was to enhance and extend Myntra’s mobile technology team.
In order to improve and extend its technical staff, Myntra completed the acquisition of the mobile-based content aggregation platform Cubeit in July of 2016.
In July of 2016, Myntra completed the acquisition of their primary competitor, Jabong.com, to become India’s most comprehensive online fashion destination.
Myntra entered into a partnership with the Ministry of Textiles in October 2017 to promote the handloom industry.
The company made the acquisition of InLogg in April of 2017, which is a city-based technology platform for the e-commerce industry.
To boost its technical staff, e-commerce platform Myntra completed the acquisition of Bengaluru-based start-up Witworks in April of 2018. Witworks is a manufacturer of wearable devices.
Myntra completed the acquisition of the Mumbai-based start-up Pretr Online Services Pvt. Ltd. in August of 2018, which is an end-to-end omnichannel platform for the retail industry.
Myntra Fashion Superstar is the primary article.
On September 17, 2019, Myntra introduced its first digital reality-based show called “Myntra Fashion Superstar.” The show is centered on a talent hunt for fashion influencers that takes place on the Myntra app.
This show, which is being produced in collaboration with Zoom Studios, will seek for and honor India’s up-and-coming major fashion influencer. This reality competition show will have eight episodes, each of which will have ten contestants competing against one another. They would also be guided and evaluated by a jury consisting of stars from the worlds of Bollywood, television, and fashion. Among the members of this jury would be the Bollywood actress Sonakshi Sinha and the fashion stylist Shaleena Nathani.
Myntra is being investigated for potential violations of the Foreign Exchange Management Act by the Enforcement Directorate.
In January of 2016, the Enforcement Directorate sent a notification to Flipkart, the company that owns Myntra. It is able to sell all official Nike accessories thanks to a partnership with Nike and the reseller Funfash.
Labour Issues of Myntra
In June of 2016, the logistics crew at Myntra went on strike, citing a lack of fundamental employee benefits and bad compensation as their reasons.
Facts About Nandita Sinha
- Nandita Sinha is an Indian businessperson who is announced to be the next Chief Executive Officer of Walmart-owned Myntra, effective from 1 January 2022. Sinha will leave her post of Vice President of Customer Growth and Marketing at Walmart-owned Flipkart to join the fashion giant.
- In her total career spanning over 15 years, Nandita boasts professional experience across e-commerce and FMCG, P&L management and marketing, and building consumer internet businesses.
- Her family belongs to Lucknow.
- Nandita started her career in the middle of her BA as a summer trainee at Hindustan Unilever Limited (HUL) in April 2004. She worked there for three months. As soon as Sinha completed her degree, she joined the company in May 2005 as a Business Leadership Trainee. Within a year, she became the Brand Manager of Brooke Bond 3 Roses at HUL, and in October 2007, Sinha got promoted to the position of Area Sales and Customer Manager, where she worked till August 2009.
- Following her four-year stint at HUL, Nandita joined Britannia Industries Limited in September 2009 as a Product Manager of the company’s Britannia Marie Gold vertical. She worked there till June 2012, and during her tenure, Nandita was responsible for communication development, innovation, and media planning for Marie Gold. She also headed a team of people from the supply chain, R&D, customer marketing, purchase, demand planning, and commercial departments.
- In 2012, the businesswoman co-founded a recommendation-based e-commerce platform called MyBabyCart.com. Headquartered in Bangalore, the platform retails baby and maternity products. As the Director and Co-founder, Nandita was responsible for spearheading revenue and customer growth. Sinha also ensures the smooth running of the business and develops and implements strategies to acquire loyal customers.
- Next year in August, Nandita grabbed the opportunity to serve as the Associate Director of Health and Beauty Walmart-owned Flipkart. In July 2014, she became the Director of Books, FMCG, and Auto Accessories. Two years later, Sinha was seen on the post of the Senior Director of Lifestyle Accessories, Books and Media, and Food and Nutrition and in July 2019, she became the Senior Director of Home and Furniture at Flipkart. In her new role, Nandita was responsible for building a long term strategy and growth plan for all the categories across product, business, and operations.
- She is scheduled to leave Flipkart at the end of 2021 after a nearly eight-year-long stint and as the Vice President of Customer Growth, Media and Engagement. While at the company, Sinha was the leading force behind Flipkart’s flagship Diwali sale event called “Big Billion Days,” and she also worked closely with Flipkart’s Group CEO Kalyan Krishnamurthy.
- On 1 January 2022, Nandita Sinha will join another Walmart-owned online fashion retailer, “Myntra,” as its Chief Executive Officer, as announced on 12 November 2021. Nandita was appointed the post after Amar Nagaram, Myntra’s former CEO of nearly three years, stepped down from the position in October 2021 to start his own venture. Set to become the leading lady of Myntra, Sinha will report to the Flipkart Group CEO, Kalyan Krishnamurthy. When Nandita was asked about her appointment at Mynta, she said in an interview,